Understand the Metrics
Read analytics with confidence. WorkOnward Reach surfaces the core delivery and engagement numbers you need to judge quality, not just activity.
Before you begin
- Open Outreach > Analytics
- Review at least one live or completed campaign
Step by step
- Start with Total Sent to understand actual volume.
- Read Open Rate as an attention signal, not a full measure of success.
- Use Reply Rate as the clearest indicator of message-market fit.
- Watch Bounce Rate to protect deliverability and list quality.
- Compare topline metrics with campaign and contact drilldowns before making changes.
Core definitions
- Total Sent: how many outreach emails were actually sent in the selected period
- Open Rate: the percentage of sent emails that registered an open
- Reply Rate: the percentage of sent emails that received a reply
- Bounce Rate: the percentage of sent emails that bounced
- Enrolled: how many contacts entered the campaign
⚠️
Open tracking is useful, but it is not perfect. Privacy protections and image prefetching can affect open counts, so treat reply and click behavior as stronger intent signals.
What happens next
Once you understand how the metrics relate to each other, you can change the right thing faster. Better subject lines improve opens. Better copy and audience targeting improve replies. Better list hygiene reduces bounces.
Tips
- Optimize for reply quality, not vanity metrics alone
- Investigate bounce spikes immediately
- Compare the same reporting window every time you review performance
Next step: Use Chat Inbox to investigate conversations faster