Understand Open Tracking
Measure attention without guessing. WorkOnward Reach records opens through a tracking pixel so you can see whether recipients are viewing your messages.
Before you begin
- Launch a campaign with Track opens enabled
- Make sure the campaign uses a public tracking base URL
Step by step
- Turn on Track opens in the campaign settings flow.
- Send a test email to confirm the message renders correctly.
- Launch the campaign.
- Review open counts and open rate in analytics.
- Compare opens against replies to understand whether attention is turning into real engagement.
What happens next
When a recipient loads the email in a way that triggers the pixel, WorkOnward Reach records the open and feeds that data into campaign reporting and analytics.
⚠️
Open tracking is directional, not perfect. Privacy protections and image prefetching can affect open counts, so use replies and clicks as stronger indicators of intent.
Tips
- Treat open rate as an attention signal, not a full success metric
- Compare open rate across similar audiences and send windows
- Investigate tracking configuration if open counts suddenly disappear
Next step: Understand click tracking