Know When They Engage
See what happens after the send. WorkOnward Reach tracks opens and clicks so you can understand which campaigns are being seen, which messages earn action, and where engagement starts to drop.
Before you begin
- Launch a campaign with tracking enabled
- Make sure your workspace uses a valid public app URL for tracked links and pixels
- Open Outreach > Analytics after sends begin
Step by step
- Turn on tracking in your campaign setup where needed.
- Send test emails before launching to a live audience.
- Launch the campaign and let engagement data collect.
- Review open and click performance in analytics and campaign detail views.
- Use that data to improve subject lines, CTAs, and sequence timing.
What tracking covers
- Open tracking through a tracking pixel
- Click tracking through rewritten links
- Campaign-level tracking controls
- Tracking diagnostics when configuration is wrong
What happens next
Once tracking is working, WorkOnward Reach gives you real feedback on attention and engagement instead of relying only on sends and replies. That makes it easier to improve copy and targeting over time.
Tips
- Always test a tracked email before a larger launch
- Pair tracking data with reply rate so you do not optimize only for clicks
- Fix configuration warnings before you trust the numbers
Next step: Understand open tracking