Manage Your Audience
Your contacts are the foundation of every campaign. WorkOnward Reach gives you powerful tools to import, organize, enrich, and segment your audience — so every outreach email reaches the right person.
What you can do
- Create contacts manually — Add individual contacts on the fly
- Import from CSV/XLSX — Upload thousands of contacts with AI-powered field mapping
- Custom fields — Track any data point that matters to your business
- Tags and status — Organize contacts with tags and monitor their engagement status
- Search and filter — Find exactly who you need with instant search and smart filters
- Contact detail view — See every interaction, timeline event, and outreach history for each contact
Contact fields
Every contact in WorkOnward Reach has these standard fields:
| Field | Description | Required |
|---|---|---|
| Contact’s email address | Yes | |
| First name | Given name | No |
| Last name | Family name | No |
| Company | Organization they work for | No |
| Role | Job title or position | No |
| Phone | Phone number | No |
You can also create custom fields for any additional data you need — industry, deal size, lead source, or anything else.
Email status
Each contact has two status fields that control what emails they can receive:
-
Email marketing status — Controls whether they receive outreach and campaign emails
subscribed— Can receive marketing emailsunsubscribed— Opted out of marketingbounced— Email address bouncedcomplained— Reported email as spamnever_subscribed— Never opted in
-
Email transactional status — Controls whether they receive system emails (password resets, confirmations)
WorkOnward Reach respects unsubscribes automatically. Contacts who unsubscribe or bounce are excluded from future campaigns — no manual intervention needed.