Glossary
Use these definitions to move through WorkOnward Reach faster and read the rest of the docs with less ambiguity.
Core terms
- Campaign: a live outreach program that sends one sequence to a selected audience
- Sequence: a reusable multi-step email flow with delays between steps
- Template: reusable email content used inside sequences or campaigns
- Contact: one person record with email, status, fields, and history
- List: a grouped audience segment used for campaign enrollment
- Mailbox: a connected sending and inbox account with read or send capabilities
- Delivery account: a send-focused account used for outbound delivery workflows
- Outreach Inbox: the reply workspace for campaign conversations
- Chat Inbox: the AI-assisted conversational inbox for searching and reading email data
- Enrollment: a contact’s progress through a campaign sequence
- Step funnel: step-by-step performance data on a campaign detail view
- Open tracking: pixel-based measurement of email opens
- Click tracking: redirect-based measurement of CTA clicks
- Reply classification: AI-assigned intent label for inbound outreach replies
- AI personalization: send-time adjustment of subject or opening copy per recipient
- Brand voice: workspace-level guidance for AI-generated content tone and style
- Support email: the workspace contact address used in configuration and support-oriented defaults
- Reply-to: the email address replies should go to by default
- Bounce: a send that could not be delivered
- Unsubscribe: a contact request to stop receiving marketing email
- Suppression: the state that blocks future marketing sends to a contact
- A/B test: a controlled comparison between two subject variants
- Daily send cap: the maximum number of emails a campaign can send in one day
- Send window: the time range when a campaign is allowed to send
What happens next
Use these definitions as a shared language across setup, sending, inbox management, analytics, AI, and compliance.
Tips
- Revisit the glossary when a campaign or analytics term feels unclear
- Keep these terms in mind when training teammates on WorkOnward Reach
Next step: Read the FAQ