Manage Unsubscribe Requests
Honor opt-outs quickly and consistently. WorkOnward Reach supports one-click unsubscribe flows and blocks unsubscribed contacts from future marketing sends.
Before you begin
- Use campaigns that include unsubscribe handling
- Confirm your unsubscribe secret and public app URL are configured
Step by step
- Keep Include unsubscribe link enabled in campaign settings.
- Launch the campaign normally.
- Let recipients use the unsubscribe link when they opt out.
- Review unsubscribe-related replies and status changes when needed.
- Keep unsubscribed contacts out of future marketing sends and list-based enrollment.
What WorkOnward Reach does after unsubscribe
- Marks the contact as unsubscribed for marketing
- Prevents future marketing sends to that contact
- Stops active outreach enrollment where appropriate
- Keeps the suppression state available for future checks
What happens next
After a contact unsubscribes, WorkOnward Reach treats that preference as durable marketing suppression. Your campaigns and list membership flows can then respect the opt-out automatically.
Tips
- Do not try to work around unsubscribe state with list imports
- Review unsubscribe spikes for message or targeting problems
- Keep transactional and marketing use cases clearly separated
Next step: Understand CAN-SPAM coverage