Understand Click Tracking
Learn which links actually pull people forward. WorkOnward Reach tracks clicks by rewriting links through its tracking route before the recipient lands on the final destination.
Before you begin
- Launch a campaign with Track clicks enabled
- Include at least one link or CTA in the email
Step by step
- Turn on Track clicks in campaign settings.
- Confirm your email contains a clear destination link or CTA.
- Send a test email and click the link yourself.
- Launch the campaign.
- Review click volume and click rate in your analytics flow.
What happens next
When a recipient clicks a tracked link, WorkOnward Reach records the event and then redirects the visitor to the original destination. That gives you a usable measure of CTA strength and message relevance.
Tips
- Track clicks only on links that matter to the campaign goal
- Keep CTA copy specific so clicks are meaningful
- Compare click rate against reply rate to see whether the CTA matches the outreach objective
Next step: Review tracking settings and diagnostics